Real estate is a competitive industry that is constantly changing. As technology advances, the way people interact with real estate has also changed. Drones have been used for many years, but they are now becoming more and more popular in the real estate industry. Drone technology is one of the best things to happen to real estate photography in recent years. Drones create captivating high-resolution photos that differentiate your property listings from the competition by giving prospective buyers an unprecedented perspective of their new homes. They can be used in any weather condition, even if it’s raining or snowing. They can also be used in dangerous areas where people cannot go. Drones are versatile and can maneuver through tough terrain with ease. Not only will drone photography set your listing apart, but it will also set your brand apart as well. Did you know less than 15% of realtors utilize drone photography in their business, even though it has been proven to catch more attention and elevate listings?
Drones are capable of capturing breathtaking images of your property and recording stunning footage from a new perspective, which can pique the interest of a potential buyer more than standard ground images. According to recent MLS research, property listings with drone images are 68% more likely to sell than those without. To ensure that your listing stands out in the competitive real estate market, you may benefit from incorporating drone photography into your listing.
Most of the time when people think of utilizing drones they think of sweeping estates, large acreage, commercial property or properties with picturesque views. But did you know there are plenty of reasons to use drones in other circumstances? Here are some reasons to consider using drone technology on your smaller property:
Show off those beautiful vistas. Drone photography is a fantastic way to show off your listing’s features. Drones can capture the beauty of the land, including natural features like trees and lakes, as well as man-made features like buildings and driveways. Do you live near a lake? Does your community have riverfront views? Drones can help capture the charm beyond your address. Showcase these features unique to your specific property to help it stand out.
Highlight appealing neighborhoods. Drones can help paint a property in a completely different light when you put it in the perspective of the neighborhood. You can also utilize these unique views by showing off appealing community amenities that can increase home values.
Proximity to neighboring facilities and services. Location can make or break a sale. Highlighting the benefits of your location can make an enormous difference. Are you located downtown? Maybe you are neighbors to a beautiful college campus. Drone photography can capture proximity to good schools, medical facilities, and highway access convenience. Help potential buyers see the whole picture with unique views of your property and surrounding amenities and landmarks.
Visually eliminate obstructing foliage. You can use a drone to capture images from above the trees which would otherwise impair your view. This will give you a much better idea of what your property looks like without all those annoying branches in the way!
Answer questions about privacy and security. Not only can drones show off appealing features, but they can also put people at ease about the security of a potential property by showing the distance from neighbors, fences or gates, and even tree lines that can help aid in more privacy. They can also answer questions about roof access or other concerns with one elevated snap.
Drones allow for more creativity than traditional photography because they allow you to get shots from angles that would be impossible to achieve otherwise. This means that your listing photos will have more variety and interest than if you were just shooting with a regular camera or phone. You will be able to show off your property to potential buyers in a new way. Drone photography helps you show off all of the details that make your home unique, which will give buyers a better idea of what they’re getting into when they move in.
All commercial drone operations are legally required to be conducted by a Federal Aviation Association (FAA) part 107-certified pilot who has completed the course, and received the official certification. So, drone images are not something an agent can capture on their own, because this unlicensed drone operation would be non-compliant with FAA regulations. All of our Sold in a Snap photographers are officially FAA Part 107 licensed.
So, is drone photography right for your listing?
If you’re an agent, and you want to list a house, there are plenty of reasons why drone photography might be a good idea. You can capture the whole property at once, and make sure it’s free of any issues that might be hard to see from the ground. You can also get great bird’s-eye views of the surrounding area and the neighborhood, which can help prospective buyers imagine themselves living there.
But if you’re a buyer, it might not be quite so cut and dried. If you’re looking at a property in an area where there are lots of trees or other obstacles around, drone photography isn’t going to give you a clear picture of what it looks like from the ground—you’ll have to rely on photos taken from the ground instead. And even if you don’t have any issues with trees or buildings blocking your view, sometimes drone photography just doesn’t do justice to a property—the angles aren’t right, or something else about it doesn’t come across as clearly as it does when viewed from the ground (or even just by walking around).
Drones are a relatively new tool in the real estate industry, but they’ve already proven that they can be a useful and exciting way to capture unique photos of homes and landscapes. When you are buying a home you aren’t just investing in a property, you’re investing in a new community, a new culture. Aerial views help to broaden the perspective of that investment. Sold in a Snap offers drone photography packages. Book one for your next shoot with us!
