As an Amazon Associate, we earn from qualifying purchases. This means that some of the links on this website are affiliate links, which means we may receive a commission if you click a link and purchase something that we have recommended. Clicking these links does not add any additional cost to you, and helps support the ongoing work of this blog. We only recommend products that we genuinely believe in and think will add value to our readers.
When it comes to real estate, first impressions matter—and that starts with your headshot. A professional headshot is often the first glimpse a potential client gets of you, whether on a business card, social media profile, or agency website. The right outfit can help communicate your personality, your professionalism, and your confidence. So, what should you wear for your real estate headshots? Here are some tried-and-true tips to make sure your look works for the camera—and your brand.
1. Dress for Your Market
Your wardrobe should reflect the type of clientele you serve. Are you in luxury real estate? A sharp blazer, classic jewelry, and tailored pants or skirt send the message of elegance and sophistication. Serving first-time homebuyers or a more casual market? A neat, approachable look like a solid-colored blouse or button-down shirt with clean lines may suit you better. Match your wardrobe to your branding and audience.
2. Stick to Solid Colors
Avoid loud patterns, stripes, or logos that can distract from your face and create strange visual effects in photos. Instead, opt for solid, classic colors. Navy, white, light blue, black, and jewel tones like emerald or burgundy all photograph beautifully and help draw attention to your face. If you’re unsure, bring a couple of options to your session and ask the photographer what works best.
3. Fit and Comfort Matter
Choose outfits that fit well and make you feel confident. Ill-fitting clothes can make you look uncomfortable or unprofessional. If you feel good in what you’re wearing, it will show in your expression and posture. This is especially important in headshots, where confidence is key.
4. Keep Accessories Simple
Less is more when it comes to jewelry and accessories. Stick with classic pieces that won’t steal the spotlight. Avoid anything too shiny or chunky that might catch the light or distract the viewer. If you wear glasses, make sure they’re clean and consider anti-reflective lenses to avoid glare.
5. Hair and Makeup Tips
Men should aim for a neat hairstyle and a clean shave or well-groomed beard. Women may want to apply slightly more makeup than usual to avoid looking washed out on camera—think natural, polished, and photo-friendly. A bit of powder can reduce shine, and a defined lip color often adds a finished touch.
6. Stay True to Yourself
Finally, wear something that feels authentic to who you are. Your headshot should look like you on your best day. If you never wear a suit in your daily work, skip the suit. If you’re known for your bright blazers or signature color, bring that into your look. Authenticity builds trust, which is everything in real estate.
In Summary
Your real estate headshot is your personal brand in one powerful image. Dress in a way that reflects your market, keeps attention on your face, and makes you feel confident. A little planning goes a long way in making sure your headshot captures the very best version of you.
For more information on how to market your brand check out: https://soldinasnap.com/build-a-strong-visual-brand-as-a-realtor-step-by-step/
