Why These Tools Matter

People want to see more than static photos. Zillow reports that listings with 3D tours get more saves and views. And 69% of buyers say that having a floor plan helps them decide if a home fits their needs. When you combine these tools, buyers can visualize every detail and imagine living there. That emotional connection often leads to quicker decisions and better offers.

What Zillow 3D Home® Tours Offer

A Zillow 3D Home® Tour is a virtual walkthrough that lets buyers “move” through a home room by room. Using panoramic images stitched together, it creates a smooth, 360° experience. Viewers can look around, zoom in on details, and explore as if they were physically present.

Each tour is built with the Zillow 3D Home® app. Professional photographers capture every space, and the system automatically maps out the layout. The final result feels realistic and easy to navigate.

Benefits of 3D Tours:

• Shows real proportions and natural lighting.
• Highlights special features like vaulted ceilings, finishes, and views.
• Keeps out-of-town or busy buyers engaged.
• Reduces unnecessary in-person showings.

1. See the Full Property at a Glance

Drone photography gives buyers that all-important “big picture.” Instead of guessing where the backyard ends or how the driveway connects, they can see the entire property layout in one frame.

For larger homes, commercial buildings, or open land, aerial shots make it easier to visualize size, boundaries, and how everything fits together. It’s one of the clearest ways to help potential buyers understand what they’re looking at.

2. Show Off the Neighborhood

Buyers aren’t just purchasing a house — they’re choosing a community. With drone photos, you can show what’s nearby:

• Parks and walking trails
  
• Schools and shopping centers
  
• Lakes, golf courses, or downtown views
  

These details matter. Seeing a property in context helps buyers picture their daily life there — and that emotional connection often drives decisions faster than facts alone.

3. Make Listings Stand Out

Scroll through any real estate site and you’ll notice — most listings look the same. Drone photography helps yours grab attention instantly.

Aerial photos and videos add motion, depth, and visual interest that static shots can’t match. That means more clicks, more time spent on your listing, and more serious inquiries from buyers.

4. Show the Property’s True Condition

Drone shots aren’t just for beauty — they’re practical too. You can use them to:

• Check roof condition and exterior maintenance
  
• Show driveways, fences, or landscape upkeep
  
• Give honest, transparent views of the property
  

This builds trust with buyers and saves time by filtering out people who might not be a good fit.

5. Create Next-Level Marketing Content

Drone photography gives you high-quality visuals that can be used across your marketing materials — not just listings. You can create:

• Video walkthroughs and virtual tours
  
• Social media clips and ads
  
• Website banners and presentation decks
  

It’s a simple upgrade that makes your brand look polished and professional, helping you stand out in a crowded market.

1. Capture the Entire Property in One Shot

Aerial photography offers a complete, top-down view of a property that no other camera angle can match. Buyers can instantly see:

• The full layout of the home or building
• Lot boundaries and property size
• How the space connects to nearby streets, driveways, and open areas
  

For large estates, farms, or commercial spaces, drone shots make it easy for buyers to understand scale — something that’s often hard to convey in standard photos. The aerial perspective also highlights landscaping, architecture, and outdoor features in a single, cohesive frame.

2. Show Off the Neighborhood and Location

In real estate, location sells. Drone photography allows agents to show not just the property, but what surrounds it. With a few wide aerial shots, you can capture:

• Proximity to parks, schools, and shopping centers
• Nearby highways or transit routes
• Local attractions such as lakes, golf courses, or scenic views
  

This kind of visual context helps buyers imagine what life in the neighborhood looks like. They can see where the property sits within the community — something that builds both confidence and excitement before they ever visit in person.

Why Drone Photography Matters in Real Estate

The real estate industry is changing fast, and technology is leading the way. Drones now play a major role in how buyers view properties. These small, powerful tools capture high-resolution aerial images that highlight a property’s best features — something standard ground photos can’t always do.

According to MLS data, listings with drone photos are 68% more likely to sell than those without. Yet, less than 15% of realtors are currently using them. That means adding aerial photography to your listings can give you a clear competitive advantage.